Periscope Marketing: Social Media Darling Or Devil?

You have probably seen the Periscope pages of many established companies. Have you ever thought about how you can take advantage of this social media tool to improve your business? The following article will offer some tips and advice on how you can establish a solid and powerful presence on Periscope.

periscope marketing campaign

If you're using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked "Edit", you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.

Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

periscope marketing campaign

Do not hesitate to share links to other sites on Periscope. If you come across an article or a video your audience will be interested in, think about sharing it on Periscope. It is best to avoid sharing links to website you are in competition against or you could lose customers.

Try using custom tabs on your Periscope page. When you first create your business Periscope page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.

periscope marketing campaign

Consider using Periscope advertising. By paying for Periscope ads, you can reach a larger audience by targeting specific demographics. This can get your Periscope page a lot of attention, and that's important. Try it out for a while and then cancel it if it does not seem to be working.

If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.

Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.

When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.

Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during her latest blog their lunch break or share your updates during the evening.

periscope marketing campaign

As you can see, Periscope marketing does take a bit of effort. Now that you know what to do, though, it should be pretty easy to get started. So get on your computer and create your first post today. If you use our tips, you will see success almost instantly.

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